Design for print is the core of what I do. Most of the other skills I’ve developed over the years have been learnt to improve the look of my printed work. When supplied assets are going to make for a dull-looking job, it’s great to have the additional skills to bring a job to life; whether that’s CGIs, illustrations or just strong typography and copy.

I’m always keen to work with suppliers to spec a job so it helps to better deliver the message, whether that’s foil blocking, fluted board or sparkly paper, if budget allows, it’s nice to go the extra mile.